When was the last time you contacted one of you customers and asked them if there was anything you could do for them. No not sell them something but help them. Well the power of customers is that you can sell to them again and again but you must have the relationship in place in order for that to happen.
Most companies run around trying to get new customers and never think too much about the life time worth of the customers they already have. The idea of corporate events such as corporate golf events are to remind your customers why they do business with you and to also show them how much value you can continue to offer then going forward.
Before you even engage with the event management company you need to make sure you understand the theme of the day. The best way to find out what will work is to ask your customers. In the context of what your business does what problems do your customer currently have and get them to tell you via maybe some social media property such as facebook. You can then create an entertaining and informative day where the customers learn and get value.
Once the event is over you can still continue to engage with your customers via the same facebook pages and maybe use it to launch another event but this time it will be a more sales orientated event as your customers have given you a hint on what they need.
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